It’s one of the most common questions I hear from businesses. Setting up a Company Page is easy, but keeping it active is another matter. The good news is that LinkedIn offers plenty of ways to show your brand in action – and you don’t need to overcomplicate it.
- What should I post on my LinkedIn Company Page?
- 1. Announce product launches
- 2. Share thought leadership
- 3. Post job openings
- 4. Highlight company updates
- 5. Promote industry events
- 6. Show behind-the-scenes content
- 7. Feature employee stories
- 8. Share user-generated content
- 9. Use rich media
- 10. Showcase community involvement
- Final thoughts
Here are ten practical ideas you can use straight away.
What should I post on my LinkedIn Company Page?
1. Announce product launches
New products or services deserve attention. Use your Company Page to create excitement, highlight benefits, and invite followers to learn more. Add a video demo or carousel for extra impact.
2. Share thought leadership
Show your expertise by posting articles, insights, or commentary on industry trends. This positions your company as a trusted voice and keeps your brand front of mind.
3. Post job openings
LinkedIn is where professionals look for opportunities. Share open roles to attract talent and showcase what it’s like to work at your company. Pair the listing with employee testimonials for added credibility.
4. Highlight company updates
Whether it’s a milestone, a new partnership, or an award, keep your audience in the loop. Updates like these help build trust and show momentum.
5. Promote industry events
If you’re speaking at, sponsoring, or attending an event, let people know. Share the details in advance, and follow up with key takeaways or highlights afterward.
6. Show behind-the-scenes content
Give followers a glimpse into daily life at your company. Photos of your office, team moments, or even how a product is made can humanise your brand.
7. Feature employee stories
Spotlight your people. Celebrate achievements, anniversaries, or personal perspectives. These stories not only engage your audience but also strengthen internal pride.
8. Share user-generated content
When customers, clients, or partners create content that involves your company, reshare it. Testimonials, reviews, or collaborative projects add authenticity to your page.
9. Use rich media
Posts with visuals perform better. Share short videos, infographics, or carousels to bring your updates to life. Don’t be afraid to experiment with different formats.
10. Showcase community involvement
Share how your company is making a difference — charity work, sustainability initiatives, or local projects. It builds credibility and shows values beyond business.
Final thoughts
The most effective Company Pages share a mix of content. Think of your page as a window into your business — one that highlights products, people, expertise, and values.
If you’re ever stuck for ideas, come back to this list. Consistency, variety, and authenticity will help your Company Page stand out and give employees and followers a reason to engage.
