What is a Thought Leader?
Thought leadership is characterized by a few key attributes:
Expertise and Knowledge:
Innovation and Originality:
Influence and Reach:
A Though Leader has the ability to influence others, shape opinions, and drive discussions. Their opinions are highly valued, and they often have a significant following within their industry or field.
LinkedIn’s network-centric approach enables you to build and grow you professional network, extending your influence. Engaging content can reach not just direct connections but also a broader audience through shares and recommendations.
Communication and Engagement:
Thought Leaders are skilled communicators who can effectively share their knowledge and ideas. This can be through writing, speaking, teaching, or utilizing digital platforms like social media, blogs, and podcasts.
With various tools for content creation and interaction, LinkedIn facilitates effective communication. You can engage their audience through posts, comments, newsletters, audio, video, images, and direct messaging, fostering discussions and building relationships.
Trust and Credibility:
Visibility and Presence:
Inspiration and Mentorship:
Impact and Change:
The ultimate goal of a Thought Leader is to create impact. Whether it’s driving innovation, influencing policy, changing business practices, or inspiring cultural shifts, thought leaders play a pivotal role in effecting change.
Through the sharing of thought-provoking content and the initiation of meaningful conversations, Thought Leaders on LinkedIn can drive change and impact within their fields.
In summary, thought leadership is about combining deep expertise with a forward-thinking approach, influential communication, and a commitment to driving meaningful change and innovation in a specific domain.
Good News
The great news is that you don’t have to do or be all of these things at the beginning, or at once. Think of your journey as layers. You concentrate on building one layer well, with your eye on the next layer. This is a marathon not a sprint. The attributes above are something to aim for, not a prerequisite!
The main attribute required is the first one, but really only half of it… KNOWLEDGE. That’s all that’s required to make a good start. The other attributes come in to play later in your journey and they can all be learned and practiced.
The Unavoidable Truths
First: Not everyone can be a Thought Leader on LinkedIn. There have to be people that follow the Thought Leaders. But you are here, so you’ve already set out your intention. Nice! Welcome.
Second: There is no avoiding the fact that it will take a lot of effort, commitment, consistency, and a little investment in yourself to become a Thought Leader on LinkedIn.
At times it is going to feel like having a part-time job! But there will be plenty of wins along the way to keep you encouraged. The trick is, from personal experience, not to give up just before the next win arrives. Doh!
Where to begin?
Well, you are here. So you have already started. Congrats!
Next we have to dig a little deeper. Ready to explore the next step?